Persuasive+Techniques

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** Persuasive Techniques **

Persuade people to do or believe something by letting them know others are all doing it. Example: All kids are wearing Lucky jeans. (Everybody’s doing it, and if you don’t, you’ll be left out.) * appeals to feelings of loyalty, nationalism (red, white, and blue), and the winning side * trying to convince viewers/readers that a product is good because everyone is buying it.
 * __ Bandwagon __**

To give a settled and often prejudiced outlook To present only ONE side of an issue
 * __ Bias __**

A writer may list statistics to lend importance or credibility to his/her argument. Example: Three out of five dentists recommend. ..
 * __ Citing Statistics __**

Words or images that appeal to the audience’s emotions are used such as fear, anger, joy, desire for success, etc. Example: What would you do if all your possessions were lost in a fire? Get the **Save-All** fireproof safe and protect your valuables.
 * __ Emotional Appeal __**

Information that is so general that it sounds like a fact, but it isn’t. (feel good’s but no guarantees) Example: Many people believe. . . (The question to ask is – How many people?) * Statements are vague but have positive connotations * Statements exaggerate the merits of a product using unsupported and often meaningless statements
 * __ Glittering Generalities __**

By using the plain folks rhetoric, speakers attempt to convince their audience that they, and their ideas, are “of the people.” The device is used by advertisers and politicians alike. They go to great lengths to present themselves as ordinary citizens. Example: Vice Presidential candidate Sarah Palin was heard to say, “As a hockey mom, I understand the concerns of many parents.”
 * __ Plain Folks __**

The reader is lured by listening to or having someone explain reasons or an idea. Example: One **Puffs** advanced can do the job of two other tissues because it is twice as strong.
 * __ Reasoning __**

Use of famous people or someone you respect or like to testify that something is good, to advertise, or to promote a product or an idea because they tried it, and it worked, etc. Example: Professional football player, Marcus Browning, “I use Wash Out window cleaner.” Ty Pennington, “Right now every Alltel customer can share the love this Valentine’s Day with unlimited video and picture messaging FREE. How sweet is that?”
 * __ Testimonial __**



Persuasive Power Point



http://www.roanestate.edu/owl/argument.html